Bloom.io Privacy Policy

This Privacy Policy describes how Bloom Apps, Inc., D/B/A (“Bloom” “we”, “us”, or “our”) handles personal information that we collect through our website and mobile applications (together with the website, the “Services”). The Services are designed to help our customers manage their businesses (“Businesses”).

Identification information: including your name, email address, phone number, company name, date of birth, signature, and photos of your driver's license and/or passport.

Communications: when you contact us with questions, feedback, respond to one of our surveys, or otherwise communicate with us we may collect the information in such communications.

Payment and transactional information: we collect information needed to process your orders or transmit direct deposits to you, including tax ID/Employer Identification Number (“EIN”), last four digits of your Social Security Number (“SSN”), payment card information, bank account number and related information, billing information, legal business name, doing business as name, business address, personal address, date of birth, job title, and transaction history.

  • Stripe: Bloom also collects bank account numbers to transmit direct deposits to Businesses. If you elect to link your bank account automatically through the API provided by Stripe Inc. (“Stripe”), Bloom will also receive information related to the transactions associated with that account, including the transaction ID, transaction category and type, merchant name, amount, currency, date, and location. By using the Stripe API, you grant Bloom and Stripe the right to access and transmit your personal and financial information from the relevant financial institution and you agree that your personal and financial information will be transferred, stored, and processed by Stripe in accordance with Stripe Privacy Policy.

Marketing Information: such as your preferences for receiving our marketing communications, and details about your engagement with them.

Third Party Account Information: if you choose to connect third party accounts to the Services, we may collect information associated with your third-party account such as the name, email address, and profile information you provided to the relevant third party. In particular you are a Business and you opt to import or sync your Google account, contacts, iCal or similar accounts or services with our Services, we will collect and store information such as your contacts' (including contacts your services provider(s) or application automatically added to your address book when you communicated with addresses or numbers not already on your list) email address, name, address, website URL, phone number and other metadata assigned to a contact (collectively, “Contacts' Information”). We obtain this data to create profiles, suggest existing profiles for you to connect with and invite new persons to use the Services.

Gmail Integration: If you integrate your Gmail account with the Services, you will be able to use the Services to send emails (that you draft and send using our email composer) and create calendar events and we will have access to your inbox and calendar (“Gmail Information”).

Google API Services User Data Policy: Notwithstanding anything else in this Privacy Policy, Bloom's use of Gmail Information will adhere to the Google API Services User Data Policy, including the limited use requirements. In particular, we:

  1. only use Gmail Information to provide and improve the Services;

  2. do not transfer Gmail Information to third parties except as necessary to provide or improve the Services, as required by law, or in connection with a merger, acquisition, or sale of assets where we provide notice to users;

  3. do not use the Gmail Information for serving advertisements; and

  4. do not permit humans (other than intended recipients, if applicable) to read Gmail Information, except (a) if we obtain your affirmative consent, (b) as necessary for security purposes or to comply with applicable law or (c) our use is limited to internal operations and the Gmail Information (including derivations) has been aggregated and anonymized.

Social Media Information: You may be able to create a Bloom account through a third-party social media platform (“SMP”) and/or share your Bloom experiences on a SMP. To take advantage of this feature, we will ask you to log into or grant us permission via the relevant SMP. If you do so, we may receive information from your SMP (such as your contact details or friend lists). You may be able to adjust the information we receive by changing your SMP settings. Please note that the way the SMP uses, stores and discloses your information is governed by the policies of the SMP and that if you share on an SMP you friends, followers, or subscribers will be able to view what you share.

Location Information, that may be collected by our Services and third parties integrated into our Services (ex. a rough estimate of location from your IP address).

Derived Information: we may infer your preferences for certain products based on the personal information we collect about you.

Third Party Sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as:

  • Data providers, such as information services and data licensors.

  • Public sources, such as social media platforms.

Automatic data collection. We, and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with Bloom, our communications, and other online services, such as:

  • Device information, such as your computer's or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 3G).

  • Online activity information, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing Bloom's Services, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them. We also use Google Analytics to monitor activity on the Site and to assist with advertising. Click here to learn how Google Analytics collects and processes data. Online activity information, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing Bloom's Services, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them. We also use Google Analytics to monitor activity on the Site and to assist with advertising. Click here to learn how Google Analytics collects and processes data.

Technologies we use for automated data collection include:

  • Cookies, which are text files that websites store on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising. For example, we use cookies to keep track of your shopping cart and to provide other personalized experiences.

  • Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.

  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

How We Use Your Personal Information

We use your personal information for:

Service delivery: including to:

  • Provide, operate and improve the Services and our business of providing an all-in-one platform to manage Businesses;

  • To create, maintain, and authenticate your account;

  • Conduct research and analysis relating to Bloom, our Services, and our business;

  • Transmit your payments (through third party vendors) and complete transactions with you;

  • Communicate with you about Bloom, including by sending surveys, offers, announcements, updates, security alerts, and support and administrative messages;

  • Understand your needs and interests, and personalize your experience with Bloom and our communications; and

  • Provide support for Bloom, and respond to your requests, questions, and feedback.

Research and Development: We may de-identify personal information, as well as information available in Vendor contracts and related proposals that you may upload and use the de-identified information for research and development, including to analyze and improve the Services and promote our business. Bloom does not use or aggregate Gmail information for these purposes.

Marketing and Advertising: We may use your personal information for marketing and advertising purposes, including:

  • Direct marketing. We may send Businesses and clients of Businesses who use our Services direct marketing communications as permitted by law, including, but not limited to, notifying you of special promotions, offers and events via postal mail, email, telephone, text message, and other means. We do not use Contacts' Information for direct marketing.

Compliance and protection: We may use your personal information to:

  • Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;

  • Protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims);

  • Audit our internal processes for compliance with legal and contractual requirements and internal policies;

  • Enforce the terms and conditions that govern Bloom and our Services; and

  • Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

How We Share Your Personal Information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection:

Related Companies: We may also share your personal information (excluding Gmail Information) with our subsidiaries and affiliates for purposes consistent with this Privacy Policy.

Service providers: Companies and individuals that provide services on our behalf or help us operate Bloom, the Services, or our business (such as hosting, information technology, customer support, email delivery, and website analytics services).

Professional advisors: Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others: Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees: Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate financing, divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Bloom (including, in connection with a bankruptcy or similar proceedings).

Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties or the public on or through the Services or posting via SMP, that information can be seen, collected, and used by others. We are not responsible for any use of such information by others.

Your Choices

Update or correct your information. To keep your information accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct information in our possession that you have previously submitted via the Services. Please also feel free to contact us if you have any questions.

Opt-out of marketing communications. You may opt out of marketing-related communications by following the opt out or unsubscribe instructions contained in the marketing communication we send you.

Online tracking opt-out. There are a few ways to opt out of having your online activity and device information collected through the Services, which we have summarized below:

  • Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Click here for more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them.

  • Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.

  • Using privacy plug-ins or browsers. You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party cookies/trackers. You can also opt out of Google Analytics by downloading and installing the browser plug-in.

Note that you will need to opt out on every browser and device that you use because these opt out mechanisms are specific to the device or browser on which they are exercised.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. Learn more about "Do Not Track" here.

Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

Other Sites and Services

Our Services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions.

Security

We employ several technical, organizational, and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe, and we cannot guarantee the security of your personal information. You use the Services at your own risk.

Processing of Data in the U.S.

We are headquartered in the United States and may use services providers that operate in other countries. Your personal information may therefore be processed in the United States or transferred to other locations where privacy laws may not be as protective as those in your state, province, or country.

Children

Bloom does not sell products for purchase by children under the age of 13. If you are under 13 years of age and should not be used by such children. If we learn that we have collected personal information through the services from a child under 13 without the consent of the child's parent or guardian, we will delete it.

Notice to California Users

We are providing this supplemental privacy notice to consumers in California, pursuant to the California Consumer Privacy Act of 2018 (&quote;CCPA").

Subject to certain exceptions, including those applicable to individuals acting as business representatives, the CCPA grants California residents the following rights.

Information: You can request information about how we used and shared your personal information through the Services during the past 12 months. Our Privacy Policy provides this information. We describe the sources through which we collect personal information and the types of personal information collected in the &quote;Personal Information We Collect" section above. We describe the purposes for which we use and share this information in the &quote;How We Use Your Personal Information" section above and the &quote;How We Share Your Personal Information" section above.

Access: You can request a copy of the personal information that we maintain about you.

Deletion: You can ask to delete the personal information that we maintain about you.

Opt-Out of Sale of Your Personal Information: You can instruct businesses that sell your personal information to stop doing so - Bloom, however, does not sell your personal information.

To exercise these rights, or request an alternative form of this Privacy Policy, please contact us. We will not treat you differently if you exercise these rights.

To verify your identity prior to responding to your requests, we may ask you to confirm information that we have on file about you or your interactions with us. Where we ask for additional personal information to verify your identity, we will only use it to verify your identity or your authority to make the request on behalf of another consumer.

Authorized agents: California residents can empower an &quote;authorized agent" to submit requests on their behalf.

Privacy Shield

Bloom complies with the EU-U.S. Privacy Shield framework (“Framework”) as set forth by the U.S. Department of Commerce regarding the processing of personal data transferred from the EU to the U.S. (for these purposes, reference to the EU also includes the European Economic Area countries of Iceland, Liechtenstein, and Norway). Bloom has certified that it adheres to the Privacy Shield Principles (described below). If there is any conflict between the policies in this Privacy Policy and the EU Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Framework and to view our certification page, please visit https://www.privacyshield.gov/.

General. We rely on our Privacy Shield certification to transfer personal information that we receive from the EU to Bloom in the U.S. and we process such personal information in accordance with the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability (“Privacy Shield Principles”), as described below.

Notice And Choice. This Privacy Policy provides notice of the personal information collected and transferred under the Privacy Shield and the choice that you have with respect to such personal information. It also provides information about other Privacy Shield Principles that are set forth below.

Accountability for Onward Transfers. We may be accountable for the personal information we receive under the Privacy Shield that we may transfer to third-party service providers. If we are and our third-party service providers process personal information in a manner inconsistent with the Privacy Shield Principles, we are responsible and liable for the harm caused, unless we prove that we are not responsible for the event giving rise to the damage.

Security. We maintain security measures to protect personal information as described in the “Security” section of this Privacy Policy.

Data Integrity and Purpose Limitation. We take reasonable steps to ensure that personal information is reliable for its intended use, and that it is accurate, complete, and current for as long as we retain it. We will retain the data if necessary for the following purposes: delivering the Services, engaging in customer service, complying with legal obligations, auditing, performing security and fraud prevention, responding to legal and regulatory inquiries, and preserving or defending our legal rights or those of other users or third parties.

Access. European Union users have certain rights to access, correct, amend, or delete personal information where it is inaccurate, or has been processed in violation of the Privacy Shield Principles. Please see the “European Union Clients” section above for more information on the rights of users in the EU.

Recourse, Enforcement, Liability. In compliance with the Privacy Shield Principles, Bloom commits to resolve complaints about our processing of your personal information. European Union users with inquiries or complaints regarding this Private Shield Policy should first contact Bloom as follows:

• Email: contact@bloom.io • Attention: Privacy Shield • Postal Mail: 13115 NE 4th Street, Suite 220, Vancouver, WA 98684

We must respond to such inquiries or complaints within 45 days.

We have further committed to refer unresolved Privacy Shield complaints to an alternative dispute resolution provider. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider, International Centre for Dispute Resolution ("ICDR"), operated by the American Arbitration Association ("AAA") (free of charge) athttp://go.adr.org/privacyshield.html. Bloom will cooperate with ICDR pursuant to the ICDR rules, available on the ICDR's website at https://www.icdr.org/rules_forms_fees

If your complaint is not resolved through these channels, under certain conditions a binding arbitration option may be available before a Privacy Shield Panel. For additional information, please visit: https://www.privacyshield.gov/article?id=ANNEX-I-introduction.

We are subject to the investigatory and enforcement powers of the Federal Trade Commission with respect to personal information received or transferred pursuant to the Framework.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on our website and/or other Services.

How to Contact Us

You can reach Bloom by email at contact@Bloom.io or by writing to:

Bloom Apps, Inc.
Attention: Privacy
655 Columbia Way Suite 300
Vancouver WA 98660