Pop-cultural instruments for data expression and exploration.
Founded 08/2010 … Closed 11/2012

data visualization meets game design

Bloom is creating a new type of visual discovery experience on tablets, media consoles, and modern browsers that will provide you with playful, explorable, visually compelling views on personally relevant information from services like Facebook, Twitter, Instagram, and iTunes.

These Bloom Instruments aren’t merely games or graphics. They're new ways of seeing what's important.


A stunning new way to explore your music collection


A playful and engaging way to explore updates from your friends


A colorful view of Twitter and Facebook


Instagram favorites, geotagged and mapped

Ben Cerveny


Ben has worked for over 20 years on user interaction and experience design, concept prototyping, and strategy in the context of media applications, operating systems, web services, ubiquitous computing, and massively multiplayer games. Most recently, he was an advisor and strategist at Stamen Design, a leading visualization design studio. Previously, he was the founder of the Experience Design Lab at frogdesign, an international product design company, and a lead game designer and platform development strategist at Ludicorp, makers of Flickr.  He is also the founder of the Amsterdam-based research foundation VURB, which investigates digital urbanism, and is constantly engaged in the investigation of innovative ways to improve the flow and play of a user's relationship with task or information.

Tom Carden

Chief Technology Officer

Tom creates dynamic and interactive graphics, maps, and data visualizations for the web. At Stamen Design he created innovative software for clients like Microsoft, MSNBC, Trulia, and the London Organizing Committee for the Olympic Games. Previously, wrote passenger flow simulation software for YRM, a London-based architectural studio. He was an active and early participant in the Processing and OpenStreetMap communities and has spoken at conferences including South by Southwest, UX Week, ETech, and Where 2.0. He holds a B.Sc. in Artificial Intelligence with Mathematics from the University of Leeds and an M.Sc. in Virtual Environments, Imaging and Visualisation from University College London.

Jesper Sparre Andersen

General Manager

Jesper develops experimental online services designed to introduce emotional contexts into online relationships, creating more authentic experiences. He is also an accomplished data scientist, working on problems including home valuations for Trulia, credit card fraud for Visa, and social network analysis for Visible Path. Jesper speaks frequently at international technology and design conferences and has appeared in print and broadcast media for projects like Avoidr, Freerisk, and his Foursquare privacy hack. He holds a B.Sc. in Physics from Haverford College and an M.B.A. in Econometrics from University of Chicago.

People think of data visualization as output, and the insight that I think Ben has had with Bloom is that data visualization will become a means of input and control... Being able to manipulate data in real-time is an important shift. Data visualizations would then become interfaces rather than reports.
- Tim O'Reilly

bloom blog

This Bloom is off the Vine


Introducing Biologic


SSL and HTTPS are Table Stakes


Planetary, Version 2


Creating new worlds


contact: @neb, @randometc, @jandersen